vivo TN · 2026 vivo V80
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FTPL · Tamil Nadu · 2026

Tamil Nadu.vivo V80.2026.

Make life feel
Cinematic.
ZEISS Telephoto & Cinematic Video · The ₹50–70K white-collar segment.
vivo V80
02 · Target Audience
25–35. White-collar.
IT · Tech · Finance · Consulting  ·  ₹50K – ₹70K segment
Cinematic momentsZEISS portrait shotsTelephoto storytelling Couple tripsLife milestonesPremium lifestyleVisual self-expression
V80 — Make Life Feel Cinematic
One frame. One story. Your life, directed by you.
Marketing Role
Create aspiration via ZEISS & Cinematic Video
Channels
Digital · DOOH · KOL · FM · Metro
Upgrade From
iPhone 15/16 · Reno16 · Samsung S/FE
03 · How V80 Goes to Market
One direction. Tamil Nadu’s own execution.
We align every TN activation to vivo India’s national direction — then build a state layer on top of it.
See
→
Interest
→
Learn
→
Experience
→
Purchase
→
Share
→
Loyal
vivo India · National
Why should consumers love V80?
Builds the national brand narrative — ZEISS Telephoto, Cinematic Video, one KV & DVC nationwide. Outcome: “I know what V80 stands for.”
FTPL Tamil Nadu · State
How FTPL takes it further in TN
Localises and activates — converts awareness into purchase here and now via KOL, DOOH, JBP store launches. Making TN feel V80 is their story.
FTPL Tamil Nadu · Campaign Execution
20 Sep — 30 Oct 2026.
Pre-Buzz
20 Sep – 6 Oct
Social campaigns create awareness
Pre-Book
6 Oct – 15 Oct
JBP activations · Retailer unboxing · KOL videos go live
Super Day
15 October
JBP store launches · KOL video peak. The moment everything was built for.
Sustenance
15 Oct – 30 Oct
JBP campaigns sustain momentum
KOL Videos1 post/week
Pre-Buzz
—
Pre-Book
1 Video
Super Day
1 Video
Sustenance
1 Video
Oct 6 – Nov 6
JBP Activation9 trade partners
Pre-Buzz
—
Pre-Book
Live
Super Day
Launches
Sustenance
Campaigns
Oct 6 – Oct 30
Social Media₹40K Budget
Pre-Buzz
10K
Pre-Book
10K
Super Day
10K
Sustenance
10K
Sep 20 – Oct 30
05 · Budget · Two Engines
₹66.4 Lakhs. Two engines. One mission.

HO Investment

Create Demand
₹10.4L
KOL Campaign₹8L
Retailer Unboxing₹2L
Social Media₹40K
Builds awareness, aspiration and content reach across Tamil Nadu.

JBP Partners

Convert Demand
₹56L
Poorvika
Sathya
TCM
Darling
Supreme
Vasanth & Co
Reliance
Sangeetha
Croma
Activates trade, drives footfall and closes purchase at point of sale.
06 · Activity Plan
Head Office Investment · V80
Three high-impact activities — digital, creator and retail trust-building.
01Social Media
Google Ads · O2O · Meta Ads
Awareness & interest for V80 across Search, Display and Meta
Timeline · Sep 20 – Oct 30
Investment₹40,000
02Influencer / KOL
3 Premium Videos — V80 as Hero
Top Couple Influencers — V80 in lifestyle content, not a product ad.
Timeline · Oct 6 – Nov 6
Investment₹8,00,000
03APAC Retailer Unboxing
Top 2 MT Retailers · Outdoor Shoot
Premium outdoor shoot — builds consumer trust and purchase intent at retail
Timeline · Oct 6 – Oct 15
Investment₹2,00,000
Head Office Total · V80 ₹10,40,000
V
vivoindia_tamilnadu and mathews.adithya
Benchmark 01
instagram.com/reel/DbstltpJ7KqOpen on Instagram ↗
V
vivoindia_tamilnadu and sneha_haridas__
Benchmark 02
instagram.com/reel/Dcc2dNgJhsnOpen on Instagram ↗
07 · KOL Quality Standard
The ZEISS Cinematic Standard for V80 KOL Videos
2 reference reels — all 3 KOL videos briefed to this ZEISS Telephoto & Cinematic Video standard.
ZEISS Quality
ZEISS Telephoto grade — sharpness, depth & optical character
Cinematic Pacing
Slow, deliberate cuts — premium, not fast-cut
Telephoto Feel
Distance shots, bokeh portraits — not a product demo
Tone
Aspirational visual storytelling — feels real, looks premium
KOL Budget
₹8,00,000
3 Videos
Oct 6 / 13 / 20
08 · JBP / Trade Plan
Nine Partners. ₹56L Deployed.
Budget overview across all 9 trade partners. Open the detailed plan for the full campaign-level allocation.
Total JBP
₹56,00,000
Trade Partners
9
Campaigns
15
Window
Oct 6–25
₹21L
Poorvika
₹10L
Sathya
₹7.5L
TCM
₹5L
Darling
₹3.5L
Supreme
₹2.5L
Vasanth & Co
₹2.5L
Reliance
₹2.5L
Sangeetha
₹1.5L
Croma
01 · X-Fold 6 · Tamil Nadu Plan
vivo X-Fold 6
Premium foldable. Influencer-led campaign sharing the Oct 6–30 window with V80.
HO Investment
₹2,00,000
Influencer Campaign
Social Media
₹30,000
Google · Meta
Window
Oct 15 – 21
Post V80 launch
Creators
5
8-point vetted
01 · S2FE · Tamil Nadu Plan
vivo S2FE
Theme: Weekend Exploration & Discovering New Locations. Influencer-led campaign sharing the Oct window.
HO Investment
₹2,00,000
Influencer Campaign
Social Media
₹30,000
Google · Meta
Window
Oct 20 – 26
Post V80 launch
Creators
3
15-point vetted
vivo V80
Esc to exit
The V80 Creative Brief · ZEISS Telephoto & Cinematic Video
Make life feel Cinematic.
The V80 story is built on one capability — ZEISS Telephoto & Cinematic Video. Creators tell a real story, the phone appears organically, and the cinematic quality shows through the content — never explained.
🎥
Style — Premium · Aspirational · Cinematic · Fashion
40-second narrative · ZEISS Telephoto framing · Cinematic Video Mode as the hero moment.
Video Concepts · Storyboards
Click a concept to open its storyboard.
👫
Couple Dating
A romantic date day, captured cinematically.
View Storyboard →
✈️
Couple Travel
Journeys together — every destination, beautifully framed.
Storyboard · coming soon
🎉
Couple Festival Celebration with Family
Festive moments with family, in cinematic detail.
Storyboard · coming soon
Creator Expectations
DO
  • Tell a story first — product follows naturally
  • Stay true to your content style
  • Make the experience the hero
  • Let the phone appear organically
  • Show 4K quality through content — never explain technically
  • Keep it real — spontaneous moments outperform scripted ads
DON’T
  • Don’t make it feel like an ad
  • Don’t explain specifications
  • Don’t force product shots
  • Don’t compromise your content style
  • Don’t over-brand — V80 present, not overpowering
  • Don’t fake relatability
The Framework · 10 Parameters
The intelligence behind the selection.
Each creator is scored on every parameter below. A profile passes only when the weighted logic clears the bar for the V80 ZEISS brief.
01 · Premium Fit
Polished couple-lifestyle content; verified IG account
02 · TN Audience
Chennai/Coimbatore based — clearly TN-rooted
03 · Brand Image Fit
Lifestyle, Fashion, Singing — aspirational, emotion-first tone
04 · Recognition
396K IG + 1.2M YouTube — largest combined footprint in the set
05 · Reliability
Professionally managed; 1235+ IG posts, active YouTube
06 · Brand Safety
Verified account, no controversy found
07 · Lifestyle Fit
Genuine couple-lifestyle content — matches brief directly
08 · Premium Segment
Lifestyle-forward, but premium-cafe setting not independently confirmed
09 · Cross-Audience Range
Fashion, singing, everyday moments — broad cross-generational appeal
10 · Brand Collab Fit
Renaatus.in, Sundari Silks, Lenskart
3
Creators Sourced
10
Point Logic Vetting
95%
Top Fit Score
6 Oct
Go Live
Kirti and Ifthi
COUPLE
95%
Kirti and Ifthi
@namma_ooru_couple
396K + 1.2M YTTop Priority
Rebecca and Gowthaman
COUPLE
87%
Rebecca and Gowthaman
@odysseyoftwo
388KTop Priority
Marshuka Shifana
COUPLE
50%
Marshuka Shifana
@shiifuu_____
279KConsider
vivo S2FE
Esc to exit
The Creative Brief · S2FE
Weekend exploration & discovery.
S2FE as the camera creators bring along — new cafés, locations and weekend spots.
Storyboard · Weekend Exploration
S2FE Storyboard
Creator Expectations
DO
  • Tell a story first — product follows naturally
  • Stay true to your content style
  • Make the experience the hero
  • Let the phone appear organically
  • Show 4K quality through content — never explain technically
  • Keep it real — spontaneous moments outperform scripted ads
DON’T
  • Don’t make it feel like an ad
  • Don’t explain specifications
  • Don’t force product shots
  • Don’t compromise your content style
  • Don’t over-brand — S2FE present, not overpowering
  • Don’t fake relatability
The Framework · 15 Parameters
The intelligence behind the selection.
Each creator is scored on every parameter below. A profile passes only when the weighted logic clears the bar for the S2FE weekend-discovery brief.
01 · Premium Aesthetic
Verified account, polished grid, professional highlight covers, agency-managed
02 · Fits Cafe Culture
No cafe-specific content visible in grid or highlights
03 · Weekend Lifestyle Creator
Goa travel highlight, leisure and family content visible — genuine exploration signal
04 · Young Audience Appeal
Beauty/makeup/fashion content in trending Gen-Z formats — hacks, tutorials
05 · Natural Storyteller
Personal narrative bio tone; documents real moments — farm visit, family
06 · Strong Photo & Video Quality
Consistently polished, well-lit reels across the board
07 · Social & Friend-Oriented Content
Has content with friends outings — fits the S2FE social sharing pillar
08 · Tamil Nadu Relevance
Chennai-based per bio
09 · Lifestyle-First, Not Tech-First
Entirely beauty/fashion/lifestyle content, zero tech
10 · Good Engagement
Reel views range 10.8K to 19.5M against 49.8K followers — very high reach
11 · Matches S2FE Personality
Expressive style fits S2FE Friends and Social Sharing pillar well
12 · Brand Safe
No controversy found; represented by a talent management agency
13 · Creates Reusable Content
Templated formats — hacks, tutorials, jewellery try-ons — easy to repurpose
14 · Comfortable with Campaign Guidelines
Agency-managed — structured campaign experience implied
15 · Long-Term Collab Potential
Agency-represented, but no visible history of long-term brand partnerships yet
3
Creators Sourced
15
Point Logic Vetting
87%
Top Fit Score
6 Oct
Go Live
Megna
BEAUTY / FASHION / LIFESTYLE
87%
Megna
@megnnnnaaaaaa
49.8KRecommended
VJ Kalyani
VJ / ANCHOR / LIFESTYLE
80%
VJ Kalyani
@vj_kalyani
242KRecommended
Shanmathi
MODEL
60%
Shanmathi
@shanna_ananth
22.1KConsider
vivo X-Fold 6
Esc to exit
The Creative Brief · X-Fold 6
Premium foldable. Boardroom to life.
X-Fold 6 as the premium foldable hero — lifestyle-integrated, not a product ad.
Storyboard · Business Class
X-Fold 6 Storyboard
Creator Expectations
DO
  • Tell a story first — product follows naturally
  • Stay true to your content style
  • Make the experience the hero
  • Let the phone appear organically
  • Show 4K quality through content — never explain technically
  • Keep it real — spontaneous moments outperform scripted ads
DON’T
  • Don’t make it feel like an ad
  • Don’t explain specifications
  • Don’t force product shots
  • Don’t compromise your content style
  • Don’t over-brand — X-Fold 6 present, not overpowering
  • Don’t fake relatability
The Framework · 8 Parameters
The intelligence behind the selection.
Each creator is scored on every parameter below. A profile passes only when the weighted logic clears the bar for the S2FE weekend-discovery brief.
01 · Premium Fit
Editorial-quality shoots throughout — styled fashion, dance, and nature content with consistent color grading and composition
02 · Chennai / TN Relevance
Chennai-based per bio, open to travel
03 · Professional / White-Collar Look
Professional dancer and fashion model — inherently produced, professional content
04 · Career-Driven Content Fit
Content is performance/artistic (dance, fashion) — not career/corporate-life storytelling
05 · Brand Image Fit
Youthful/artistic tone; editorial polish helps, but not clearly 'sophisticated corporate' yet
06 · Risk & Brand Safety
No controversy found, but profile not independently verified
07 · Boardroom-to-Life Credibility
Professional model — can credibly carry a boardroom-to-life narrative with the right brief
08 · Multi-Tasking / Productivity Storytelling Fit
Content spans dance performance, travel, fashion shoots, and nature — shows range of on-the-move creative work
5
Creators Sourced
8
Point Logic Vetting
88%
Top Fit Score
6 Oct
Go Live
Reshma Dharmarajan
DANCER / MODEL
75%
Reshma Dharmarajan
@ireshmaofficial
18.3KRecommended
Tanvi Kamat
ARTIST / MODEL
75%
Tanvi Kamat
@tanvikamat_
34.1KRecommended
Akshatha Das
ACTOR / MISS INDIA
88%
Akshatha Das
@akshathadas._
169KTop Priority
Janani Balasubramanian
MODEL / TRADITIONAL
75%
Janani Balasubramanian
@janani_balasubramanian
27.5KRecommended
Subathraa P
MODEL
63%
Subathraa P
@subathraa.p
43KConsider
vivo V80 · JBP Trade Plan
Esc to exit
₹56L
Total JBP Deployed
9
Trade Partners
15
Campaign Line Items
Oct 6–25
Activation Window
Poorvika
₹21,00,000
Total Budget
₹8,00,000
Cinema Ads
₹8,00,000
OOH / DOOH · Chennai Base
₹5,00,000
IT Park DOOH
Sathya
₹10,00,000
Total Budget
₹3,50,000
Cinema Ads
₹4,00,000
IT Park DOOH
₹2,50,000
Metro Train Inside Branding
TCM
₹7,50,000
Total Budget
₹2,50,000
Cinema Ads
₹5,00,000
DOOH · Chennai Base
Darling
₹5,00,000
Total Budget
₹3,00,000
Metro Station Branding
₹2,00,000
YouTube Road Block
Supreme
₹3,50,000
Total Budget
₹3,50,000
Canter Van · Coimbatore Base
Vasanth & Co
₹2,50,000
Total Budget
₹2,50,000
YouTube Road Block
Reliance
₹2,50,000
Total Budget
₹1,00,000
KOL Video
KOL Video
₹1,50,000
Bus Terminal Branding
Sangeetha
₹2,50,000
Total Budget
₹1,00,000
KOL Video
KOL Video
₹1,50,000
Meta Ads
Croma
₹1,50,000
Total Budget
₹1,50,000
FM Campaign
Grand Total₹56,00,000
Diwali ’26 · JBP Trade Plan
Esc to exit
₹54L
Diwali JBP Deployed
9
Trade Partners
15
Campaign Line Items
Oct 28–Nov 6
Activation Window
Poorvika
₹19,00,000
Total Budget
₹7,00,000
Cinema Ads
₹7,00,000
OOH / DOOH · Chennai Base
₹5,00,000
IT Park DOOH
Sathya
₹10,00,000
Total Budget
₹3,50,000
Cinema Ads
₹4,00,000
IT Park DOOH
₹2,50,000
Metro Train Inside Branding
TCM
₹7,50,000
Total Budget
₹2,50,000
Cinema Ads
₹5,00,000
DOOH · Chennai Base
Darling
₹5,00,000
Total Budget
₹3,00,000
Metro Station Branding
₹2,00,000
YouTube Road Block
Supreme
₹3,50,000
Total Budget
₹3,50,000
Canter Van · Coimbatore Base
Vasanth & Co
₹2,50,000
Total Budget
₹2,50,000
YouTube Road Block
Reliance
₹2,50,000
Total Budget
₹1,00,000
KOL Video
KOL Video
₹1,50,000
Bus Terminal Branding
Sangeetha
₹2,50,000
Total Budget
₹1,00,000
KOL Video
KOL Video
₹1,50,000
Meta Ads
Croma
₹1,50,000
Total Budget
₹1,50,000
FM Campaign
Grand Total₹54,00,000
Diwali ’26 · Head Office Activation
Esc to exit
₹18L
HO Activation
2
Activities
Oct 20–Nov 8
Activation Window
01Emotional Video
Emotional Video
An emotional video planned to connect people with Diwali celebrations.
View Full Brief — Story · Parameters · KOL Logic →
Timeline · Oct 28 – Nov 6
Investment₹3,00,000
02Consumer Contest
Consumer Contest
Entire-TN consumer offline contest with lots of gifts for anyone who buys any vivo mobile worth ₹10K & above during the contest period.
View Budget Breakup — 4 heads →
Timeline · Oct 20 – Nov 8
Investment₹15,00,000
Head Office Total · Diwali ’26₹18,00,000
Diwali ’26 · Emotional Video Brief
Esc to exit
The Diwali Film · Head Office Activation
Some moments deserve to be remembered.
A single emotional film built to connect Tamil Nadu families with the heart of Diwali — togetherness. vivo is never sold; it is simply there, quietly capturing the moment that matters.
❤️
Style — Emotional · Family · Festive · Cinematic
45–60 second narrative · warm festive grade · product as the keeper of memories.
Storyboard · Full Visual
Emotional Video Storyboard
Creator Expectations
DO
  • Tell a story first — product follows naturally
  • Stay true to your content style
  • Make the experience the hero
  • Let the phone appear organically
  • Show 4K quality through content — never explain technically
  • Keep it real — spontaneous moments outperform scripted ads
DON’T
  • Don’t make it feel like an ad
  • Don’t explain specifications
  • Don’t force product shots
  • Don’t compromise your content style
  • Don’t over-brand — vivo present, not overpowering
  • Don’t fake relatability
The Framework · Production Parameters
How the film is built.
Every parameter is set for maximum emotional reach across the Diwali window — regional-first, platform-ready, and cut for every screen.
⏱️01 · Duration
45–60 seconds
Master film with 30s / 15s / 6s cut-downs
🎥02 · Format
16:9 & 9:16
Landscape for TV/YouTube, vertical for Reels/Shorts
💬03 · Language
Tamil (primary)
Subtitled — regional-first storytelling
🎨04 · Style
Cinematic · Warm grade
Emotional, festive, family — no hard-sell
📡05 · Platforms
YouTube · IG · FB · OTT
Paid + organic, seeded through KOLs
📅06 · Go-Live
Oct 28
Runs through the Diwali window to Nov 6
Emotional Video Investment₹3,00,000
The Amplification · KOL Logic
Seeded to be shared, not skipped.
The film earns its reach through the right creators — family and lifestyle voices across Tamil Nadu who make the story travel through the festive peak.
👪
Creator Fit
Family & lifestyle KOLs whose audience skews toward festive, emotional, family-first content — not tech reviewers.
🔥
Emotional Resonance
Prioritise creators with proven high save/share rates on emotional storytelling — the film is built to be re-shared, not skipped.
🌐
Regional Reach
Tamil Nadu-native voices across Chennai, Coimbatore, Madurai & Trichy for authentic, local Diwali connection.
🔄
Seeding Waves
Teaser (Oct 26) → Full film drop (Oct 28) → Creator re-shares & reactions through the festive peak.
Diwali ’26 · Consumer Contest
Esc to exit
₹15L
Contest Budget
Oct 20–Nov 8
Contest Window
₹10K+
Qualifying Purchase
Entire-TN consumer offline contest with lots of gifts for anyone who buys any vivo mobile worth ₹10K & above during the contest period.
🎁67%
Gifts
₹11,50,000
Contest prize pool — gifts across the campaign period
🏷️20%
POSM
₹2,00,000
Point-of-sale materials & in-store contest branding
🎤10%
Influencer Campaign
₹1,50,000
KOL / creator amplification driving contest awareness
Consumer Contest Total · Diwali ’26₹15,00,000
Contest Gifts Distribution · The Logic
Gifts are earned, not given.
Across three periods the bar keeps rising. Branches unlock Normal Gifts only by clearing that period’s participation threshold — while the highest scorers take home the Special Gifts.
Three Periods · The Rising Bar
Period 120 – 25 Oct ’26
30%& above
Eligible participation for Normal Gifts
⭐ Special GiftsTop 10 scoring branches
Period 226 – 31 Oct ’26
60%& above
Eligible participation for Normal Gifts
⭐ Special GiftsTop 5 scoring branches
Period 301 – 08 Nov ’26
90%& above
Eligible participation for Normal Gifts
⭐ Special GiftsTop 3 scoring branches
🏆
Master Gift
Awarded to the single branch that holds the maximum total score points across the full contest.
Rules & Notes
1
Normal gifts are given only to branches that achieve the eligible participation % for that period — other branches receive no gifts for this contest.
2
Special gifts go to the Top 10 scoring branches in the first two periods, and only the Top 3 branches (by score) in the final period.
3
If several branches land on the same % or score, the gifts are split equally; where gifts fall short, a lucky-draw or overall-performance call decides the allocation.
4
The Master Gift goes to the single branch holding the maximum total score points — a tie is resolved by the method above.
Daily Participation Scoring · Score Card System
Every day, every branch — ranked.
Each day branches are ranked by participation. Rank 1 earns 14 points, stepping down by one to 1 point for Rank 14. Points accumulate through the contest to decide the Special and Master gifts.
Daily RankPoints Awarded
Rank 1🥇
14pts
Rank 2🥈
13pts
Rank 3🥉
12pts
Rank 4
11pts
Rank 5
10pts
Rank 6
9pts
Rank 7
8pts
Rank 8
7pts
Rank 9
6pts
Rank 10
5pts
Rank 11
4pts
Rank 12
3pts
Rank 13
2pts
Rank 14
1pts
Top 3 daily ranks are highlighted. Branch names are filled in live for each day of the contest.
vivo Tamil Nadu 2026–27 · Marketing Command Centre
FY26–27 · MarCom

VIVO TAMILNADU 2026

H1 performance, new product launch, and Diwali execution on one executive board.

H1 REVIEW / H2 DIRECTION
₹1.45 Cr
H1 Spend
6.51 Cr
Reach
₹0.22
CPP
Enter module
NEW PRODUCT LAUNCH
₹66.4 L
V80 Budget
1,564
WODs
₹1.31 Cr
Branding Inv
Enter module
FESTIVAL — DIWALI ’26
₹72 L
MarCom
12
POSM Matl
₹41.66 L
POSM Invest
Enter module
H2 DIRECTION — FY 2026-27
H2 Direction · Marketing Dept · Page ①

Price hike is the issue. ROI is the answer.

Pan-industry price hike gives competitors room. H2 spends only where it converts — MT-focused, POS-driven, faster.

Major issue → direction Hover each step
01 · Pressure
Pan-industry price hike
Whole category moved. Value opened for others.
Not a vivo-only problem. When the industry lifts price, competitors can talk value while we look expensive.
02 · Risk
Competitor advantage
They can talk price. We cannot buy share with wasted rupees.
Share of voice without ROI is a gift to the other brand. H2 does not fund that.
03 · Response
ROI-based campaigns
Cost-effective reach. Every activity must earn its keep.
Cost-effective campaigns only. If it cannot show conversion, it does not ship.
Must-do
MT-focused
Modern trade gets its own campaign architecture. Not a GT plan stretched onto MT.
How we show up Confidence → counter
1
Confidence
Trade and consumer believe vivo in TN.
If the counter does not believe, the consumer will not.
2
Premium + MarCom
Store standing and media, together.
Premium branding and MarCom are one system — not two departments.
3
Better APAC
Faster, cleaner market response.
APAC here means speed and quality of market action — not a slogan.
4
Competitor counter
Hit back in the same window.
Timely counter. Next month is too late.
Future direction A · B · C · D
A
Sell-out drive
Build confidence — trade, partners, consumers
  • Premium branding in retail — PBG backed, hygiene focus, HO service support
  • Better APAC coordination — timeline-followed execution, regular presence
  • Timely competitor counter — visit, understand, plan, execute
B
Expense optimisation
Benchmark every rupee — cut what cannot prove itself
  • Analyse past campaigns → frame benchmark per execution type from HO
  • Every future activity compared against the benchmark
  • Below benchmark: improve or plan an alternative
C
Additional business
IoT + targeted campaigns
  • IoT support aligned to market standards
  • Audience-oriented campaigns per segment
D
Execution speed-up
PBG + fast timelines
  • X-Zone · KOL BT · White-Collar BT · College BT — each with a defined goal
  • Define Premium Breakthrough — set criteria, execute, analyse, improvise
  • Fix quick timelines. Execute at the earliest.
PBG engine Not KOL-only
X-ZonePremium brand growth in-store
+
Mktg 2.0Campaign system, not one-offs
+
ROI BTBrand touch that pays back
+
College BTYouth campuses
+
IT BTCorporate / tech parks
H2 Direction · Page ② · Users

Different user. Different strategy.

White collar buys on aspiration. Blue collar buys on trigger. Existing users buy again if we stay close. Three segments — three distinct plans.

A · Awareness + Interest
WC

White collar

Make vivo the professional's phone

AIPL
3–5
People influenced after buy
Not price
Aspiration + peer validation
Who they are
IT & Tech — Engineers, PMs, Developers Corporate & Banking — FMCG, MNC HOs Medical & Health — Doctors, clinic owners Founders & SME Govt & Education
How they buy
Aspiration + peer validation — not price
Research-heavy — reviews, YouTube, word of mouth
Influences 3–5 people in network after buying
Responds to premium in-person experience over mass ads
3 core plans
01 · IT Park DOOH + ExperienceCaptive audience at commute + lunch zones. Demo unit in cafeteria corridors. Not a sticker — a proper experience corner.
02 · White Collar Circle EventsFinance Circle · Doctor Circle · Founder Circle. Curated invite-only 15–20 person experiences per quarter per city. Not mass.
03 · Premium OOH in Their ZonesMetro · Chennai OMR / Anna Salai · Key corporate corridors. Visual-first. No price messaging — brand only.
Hover card — plans open
B · Purchase
BC

Blue collar

Win the town and the rural counter

AIPL
1st · 15th
Salary-cycle timing
Retailer
Local recommendation decides
Who they are
Factory — Hosur, Ambattur, Sriperumbudur Town traders — Tier 2/3 kirana Rural field workers Transport & Logistics Construction & Technicians
How they buy
Trigger-driven — festival, salary credit, family push
Price-sensitive but brand-aspirational — wants a good phone
Heavily influenced by local retailer recommendation
Responds to visible offline promos — canter, terminal, local OOH
3 core plans
01 · Rural/Town Offline ActivationCanter van · Bus terminal activations. HO writes script + material. Branch executes per local calendar. No freelance activity.
02 · Local KOC + Town OOHA known face from that town using vivo. Micro-influence — not a celebrity. Relatable. Paired with town-level OOH.
03 · Festival + Salary-Cycle TimingActivations around 1st and 15th salary credits. Diwali and Pongal windows fully owned. No off-cycle wastage.
Hover card — plans open
C · Loyalty · WOM · KOC
UO

User operation

Turn owners into repeat buyers and advocates

AIPL
4
Pillars — India, Week, WOM, KOC
Repeat
Stay close or they leave
Four pillars
01 · Align with vivo IndiaUse vivo India's subsidy and offline event framework as leverage. FTPL coordinates and amplifies — does not reinvent.
02 · Loyalty — Vivo WeekCreate a special week-long vibe for existing customers. Timely instant cashback delivery. Not a discount — a reward experience.
03 · WOMDesign campaigns and social ads genuinely jaw-dropping for TN audiences. People share because it surprises them — not because we asked.
04 · KOCDevelop an interesting video shoot concept that makes other users want to be part of it. Participation-driven — not broadcast.
Outcome. All four pillars drive incentivised, ROI-visible execution → improves visibility, increases repeat purchase, grows company profitability.
H2 Direction · Branding Build

The Formula: Deploy → Audit → Defend → Grow

Every branding rupee follows this sequence. No step is skipped. No store is left unscored.

1 · DeploySet up & upgrade
2 · AuditScore every store
3 · DefendHold the wall
4 · GrowExpand & sustain
Stage 1 · Deploy
New Shop + Top Shop Setup
  • New store: fixture + MSB + X-Zone from day one
  • Top shop upgrade: PBG-backed premium zone build
  • MSB old-to-new drive across all 14 branches
Target: 100% new stores WOD-ready at launch
Stage 2 · Audit
Regular Compliance Audit
  • Current overall WOD compliance: 22.8% — critical
  • X300 Ultra lowest at 2.4% · V70 at 21.0% across 1,849 stores
  • No model has crossed 50% — VIVO Zone is weakest channel
  • Audit cycle: 3 rounds in H2 · Rank 1/2/3 branch scorecard
Current: 22.8% · Target: 70% by FY-end
Stage 3 · Defend
Supply Continuity + Competitor Wall
  • 434 cabinets ordered · only 25 received (5.8%) — critical gap
  • Fixture: equal or bigger than competitor · replace if >1 year + 4.2 rating
  • X-Zone: deploy before competition visits, not after
  • MSB: 100% old-to-new · competitor swap → ASM + TL action
409 cabinets still with vivo India · transit damage flagged
Stage 4 · Grow
Expand Coverage + Sustain Premium
  • PBG: 3-zone vendor model · Grand Chennai / Central TN / South TN
  • Competitor presence map: visit, understand, plan, execute
  • Premium store count target: 70 GT fixture + 182 RMT fixture
  • Annual BSC score tracks branding health across all branches
Goal: Visibility No.1 in TN by Mar 2027
Current Store Deployment — Sep 2026
General Trade
Fixture 70
MSB 19
Project 25
Regional MT
Fixture 182
MSB 13
Project 45
National MT
Fixture 32
OSB ≥1
X-Zone Yes
Supply · Service · Counter

Material is late. Competition is not.

434 ordered, 25 in. The branch tool below is the operating system we will run — stock, open orders, inter-branch owing, and 10 vendors per branch.

Prototype · illustrative numbers · live tool in build
434
Ordered · May ’26
25
Received in TN
409
Still with vivo India
5.8%
Fill rate
14
Branches on the board
409 still with vivo India · plus transit damage from HO warehouse. Click a branch to see stock mix, openings, and owing.

South Chennai

Grand Chennai · click any branch

Need 28
10
Vendor types / branch
140
Target roster
8
Registered here
41
Jobs this FY
₹18.4L
Spend this FY

South Chennai

Price card opens on the vendor. BM sees who can take the ticket today.