vivo Tamil Nadu · Branding · Cost & Plan
Last Year Spent vs This Year Plan
Total Branding Cost — 2025 vs 2026
▲ Increase +₹1.98 L (+5%) — small cost, much wider store coverage
What We Did & What We Plan
01✓ 2025 · DONE
🪔
What We Did
Spent ₹39.7 L on store branding (POSM). Used Festival Arch on top stores → strong brand & product visibility.
02★ 2026 · PLAN
📈
Main Plan
Increase visibility for X & V Series in all channels — branding grows +5%. Mainly focus on Top & New Stores.
03★ 2026 · PLAN
🖼️
Frame with Flex
Planned frame with flex for stores not permitted Arch branding — especially in NMT & RMT, along with co-branding.