vivo Tamil Nadu · Branding · AOP H2 Plan

TN Retail Branding — H2 Plan

The full-state plan to grow vivo's in-store visibility across Tamil Nadu in H2 — built on five focus areas.

70
X-Zone Target
1,849
Stores Audited
3
Zones
01
🏬
New Store
Fixture, MSB/OSB & project deployment for every new store across GT, RMT & NMT.
Visibility
02
⭐
Top Store
Upgrade high-selling A+/A/B stores — old-to-new fixtures, MSB & X-Zone projects.
Upgrade
03
🔍
Regular Audit
Channel One audit to fix POSM compliance — currently only 22.8% correct.
Compliance
04
🛠️
Supply & Service
Fix material supply delays & maintenance gaps via zone vendors & buffer stock.
Maintenance
05
⚔️
Counter Competition
Bigger fixtures, 100% MSB retention & X-Zones deployed before competitors.
Defend
FY26-27 · X-Zone Rollout

X-Zone Plan — 70 Zones by Feb '26

Premium vivo experience zones across TN. 10 live, 4 under construction — 57 to roll out over 6 months.

70
Overall Target · GT 25 + MT 45
10
Completed
4
Under Construction
57
Pending Target
Branch-wise Status as of Sep '26
BranchTargetDoneU/CPending
Coimbatore4202
Erode5104
Madurai2002
MT Chennai2030
North Chennai1100
Pondicherry4004
Poorvika Chennai110011
Salem7106
South Chennai5203
Thanjavur4004
Tirunelveli4004
Trichy10217
Vellore9009
Virudhunagar2101
OVERALL7010457
Monthly Rollout · 57 Pending
Sep
7
Oct
10
Nov
10
Dec
10
Jan
10
Feb
10
vivo X-Zone in store
Deployment · New & Top Stores

Store Branding — Channel-wise

How we deploy across the three trade channels — with the old-to-new upgrade numbers for each.

🏪General Trade
70
Fixture
19
MSB
25
Project
🗄️Fixture
Deploy with space check; if no space, approach ISB in 1st location.
🪧MSB
For chain outlets across TN; if not approved, plan any OSB.
⭐Focus
Priority on A+, A & B stores.
🏢Regional MT
182
Fixture
13
MSB
45
Project
🗄️Fixture
100% fixture per space; approach ISB in 1st location.
🪧MSB
Collaboration for new stores; if not allowed, plan OSB.
📐Project
Plan in the store’s 1st location area.
🏙️National MT
32
Fixture
OSB
≥ 1 Planned
✓
X-Zone
🗄️Fixture
100% fixture — focus on 6ft & above.
🖼️OSB
Plan at least one (façade branding).
📐Project
In store’s 1st location — a convenient vivo Desk at the entrance.
Regular Audit · Channel One

Audit Findings & Action Plan

Consolidated Channel One audit across 5 models & 1,849 stores — only 22.8% of WODs are correct. Here's the fix.

Key Findings 5 models · 1,849 stores
22.8%
Overall Correct WODs
<50%
No model reached 50%
VIVO Zone — Correct % by Model
V60
45.9%
V70
52.1%
X300
34.0%
X300FE
21.8%
X300 Ultra
9.5%
Recurring 0% gaps: Prop/Lighting/Table-Top · ISB/Lampcloth/Sticker · Shelf Talker/Dangler/Wobbler.
Final Action Plan
🎓Pre-Audit TL Training
Before every round — covers POSM, SOP, photo method & last round's gaps.
📊Channel One in TL/ME KPI
Audit performance becomes a named monthly KPI line item.
🎯Prioritize VIVO Zone
Corrective focus on the weakest channel & repeat 0% categories.
Owners: TL executes · ME validates · BM runs the KPI · HO trains & sets the SOP.
Pre-Audit Training› Field Execution› Daily Monitoring› Post-Audit Review
Supply · Competition · 3 Zones

Supply, Counter-Attack & Zone Focus

Fixing the supply pipeline, defending against competitors, and the priority focus for each of the three TN zones.

🛠️ Supply & Service Issue
434
Ordered · May '26
25
Received
409
Pending
🧑‍🔧Hire 3 Zone Vendors
One owner per zone (Grand Chennai, Central TN, South TN) for all service issues.
📄Amend SOP & Buffer Stock
Vendor TAT & costing + branch coordination; buffer stock for new store openings.
⚔️ Competitor Counter-Attack
🗄️Bigger Fixtures
Upgrade to equal/bigger cabinet vs competitors; replace 1yr+ old with 4.2 fixture.
🔒100% MSB Retention
Old-to-new for vivo; strict action if a vivo MSB is replaced by a competitor.
⚡X-Zone First
Plan X-Zones against competition & deploy before them.
📍 Key Focus for 3 Zones
🌆Grand Chennai
Upgrade & new (4.2 fixture). ISB new + MSB on 1st priority. One OSB (façade). Project: recommended.
🏘️Central TN
Primary focus on new deployment. ISB, MSB & OSB per branch decision. Project: recommended.
🏝️South TN
Upgrade & new (4.2 fixture). ISB new + MSB on 1st priority. One OSB (façade). Project: recommended.